SE Local kicks new website to the top positions in organic search

From undiscoverable to page one on Google, SE Local achieved local authority and exposure for Victory MMA.


A brand new website, no visibility in organic search, and little traffic driven to the site itself – Victory MMA came to Add People with the desperate need to gain a solid presence online. And to add to the challenge, Victory MMA had a huge number of established competitors with longstanding websites in their area of Wembley to compete against


The strength of most things lies in its foundations – the same applies to a website. Add People began by strengthening the SEO foundations of the website through improving technical aspects in the backend of the site such as titles tags, headings, and meta descriptions. Building upon this, keyword-focused content was created to bulk out the site, alongside off-page optimization to improve the online authority.


After undertaking work on all aspects of Victory MMA’s website and ensuring all fundamental technical aspects were correct, it’s obvious to see that all the hard work paid off! Victory MMA are now ranking in the first position on page one for the majority of the keyword search terms, resulting in their website traffic going from strength to strength, seeing a 90% increase. Not only that, but their Google My Business page now receives on average a huge 20,000 views a quarter!


“By building out the content on the website and simultaneously building the network surrounding the website, we were able to gradually and significantly give some great location and business-specific signals to the search engines. As a result, we saw a huge improvement in search result rankings and a fantastic increase in website traffic and inquiries!”

Chloe Bickford, Account Manager