In order to get the best out of your reviews, you need to be getting frequent, positive reviews on your GMB (Google My Business) page. If you’ve not got enough reviews, then you need to be proactive in asking your customers to leave a review, whenever they use your services or purchase a product – a simple reminder to let them know it’s quick and easy to leave a review.
“48% of consumers only pay attention to reviews within the past 2 weeks” (Bright Local)
…so it’s really important to consistently have new reviews appearing on your GMB.
As well as asking for reviews, you need to be replying to your customers’ reviews in a timely manner. Your customers will take notice that you are valuing their time and input, potentially leading to more reviews in the future. This will help your business to become more trustworthy in the eyes of potential customers and Google.
If you don’t have any reviews yet, you may want to start the process of generating reviews – as we’ve seen, they are so important in building trust, ranking locally and getting more customers.
Alternatively, have a chat with our Digital Growth Experts to find out how our Known Locally team can help maximise your GMB page.