In the interest of a strong partnership and successful campaign, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to the General Terms and each individual term applies unless agreed otherwise in your Contract.
As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our e-Commerce services will consist of:
Set-up & Build: We will set up paid advertising accounts with search engines and build a Google Ads campaign for your business.
Monitoring and Optimisation: Our team will work with you to scale your PPC account and strategy. This will include consultation on Performance Max campaigns, Ad extension implementation, search campaigns and use of the right bidding strategy
Transparency & Satisfaction: We will provide you with monthly reporting and complete ownership of the advertising account. You will also be able to provide service feedback to make sure you are happy with the service from your Account Manager.
Please note: Add People have no control over the algorithms that operate the Search Engines and thus cannot guarantee how your adverts will display, nor can we take responsibility for any detrimental effects from actions made by you or the Search Engines.
In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:
Contact: We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaign ad copy and content required to promote your business.
Access: To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: FTP details, Google Logins and Website access details.
Budget: You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. We will work towards your agreed daily budget and you will have the flexibility to amend the advertising budget on a monthly basis. Your management fee may increase should your media spend exceed the allowance outlined in your agreement.
Tracking: We would recommend that all phone numbers, forms, payment methods and gateways are fully tested by you and your representative to access and make changes to your website. Although you are responsible for ensuring that tracking is implemented on your website properly, our Account Managers will assist where possible. After any changes made to your website by any party, we would recommend that all phone numbers, forms and any other ‘calls to action’ are fully tested by you and your representative. For Google Shopping campaigns, you will require a product feed and a Google Merchant Centre account. Our Account Managers are experienced with resolving most issues and will endeavour to assist wherever possible but ultimately the responsibility lies with you.
Platforms: You must comply with the terms and conditions of any third party agreement you enter into in relation to our services, such as advertising platforms.