Lead Generation Service Terms

In the interest of a strong partnership and successful campaign, we have outlined the responsibilities and   requirements of our agreement below. These Service Terms are subject to the General Terms and each individual term applies unless agreed otherwise in your Contract.

Our service

As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our PPC services will consist of:

Set-up & Build: We will set up paid advertising accounts with search engines and build a PPC advertising campaign for your business.

Monitoring & Optimisation: This will include a range of campaign strategies, including: Keyword Research, Competitor Analysis, Mobile Optimisation and Ad Extension Implementation.

Transparency & Satisfaction: We will provide you with monthly reporting and complete ownership of the advertising account. You will also be able to provide service feedback to make sure you are happy with the service from your Service Team.

Please note: Add People have no control over the algorithms that operate the Search Engines and thus cannot guarantee how your adverts will display, nor can we take responsibility for any detrimental effects from actions made by you or the Search Engines.

Your responsibilities

In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:

Contact: We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaign adverts and content required to promote your business.

Access: To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: FTP details, Google Logins and Website access details.

Budget: You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. Any media spend payments are your responsibility. We will work towards your agreed daily budget and you will have the flexibility to amend the advertising budget on a monthly basis. Your management fee may increase to reflect 10% of your monthly spend if that amount is greater, and we will notify you of the changes to your Direct Debit payment amounts.

Tracking: To ensure that your campaigns are tracking and are implemented properly, we may require you or your technical representative to access and make changes to your website. Although you are responsible for ensuring that tracking is implemented on your website properly, our service team will assist where possible. After any changes made to your website by any party, we would recommend that all phone numbers, forms and any other ‘calls to action’ are fully tested by you and your representative.

For Google Shopping campaigns, you will require a product feed and a Google Merchant Centre account. Our Account Managers are experienced with resolving most issues and will endeavour to assist wherever possible, but ultimately the responsibility lies with you.

Platforms: You must comply with the terms and conditions of any third party agreement you enter into in relation to our services, such as advertising or performance-driven platforms. You should ensure that you have read and approved the terms and conditions for the relevant third parties prior to contracting with them.

Intellectual Property: Where you agree to participate in a case study, client spotlight, testimonial, or other marketing activity, the licence granted above shall extend to cover the use, reproduction, publication, and display of any related content, materials, data, logos, and trade marks for promotional and marketing purposes, including after the termination or expiry of the agreement.