Each week we’ll be de-busting a common marketing myth to find out whether they are in fact TRUE or a TIME WASTER.
This week’s question:
“The more keywords on a page on my website, the more it’ll help my Google ranking.”
This is in fact a Time Waster.
At one point, over-filling your webpages with keywords was a relatively successful SEO strategy. However, if you do this now you can actually end up knocking your website off Google searches and causing real damage to how your business appears online.
Filling your webpages with keywords is what is commonly in the marketing industry known as Keyword Stuffing.
What is Keyword Stuffing?
Google defines Keyword Stuffing as “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking”. 1.
Basically, if you’re cramming as many keywords as you can into each sentence, you’re committing the keyword stuffing crime. Rightly so, keyword stuffing is now considered a black hat technique that goes against SEO best practices.
So, what should you be doing?
You need to begin by creating content that real visitors would actually want to read and engage with. Google says that sites should “focus on creating useful, information-rich content that uses keywords appropriately and in context”.1.
Here’s a list we’ve previously put together of 7 quick tips for great copywriting that you can easily implement.
Alternatively, have a chat with our Digital Growth Experts to find out how our SEO team could help maximise your website content and improve your rankings.