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News Ecommerce Club Newsletter May 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

News Ecommerce Club Newsletter April 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

Amazon Prime Day 2024
News Amazon Prime Day 2024: Our 5 top tips to maximise sales

Amazon Prime Day officially launched back in 2015 as a way to celebrate Prime members on Amazon’s 20th birthday. Since then, it has grown into an annual event that offers exclusive deals and discounts to consumers, with Prime Day 2023 generating over $12 billion in sales – the biggest year to date! If you’re a […]

News Ecommerce Club Newsletter March 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

News Gambling Sponsorship in Football 2024

An analysis of multiple factors reveals how gambling sponsorships in football are worth millions in advertising value. Football sponsorship is a major business at every level of the game. We’re proud to contribute to our community through our partnership with our local team Altrincham FC, alongside some other excellent local businesses.  A diverse range of […]

News Ecommerce Club Newsletter February 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

News Ecommerce Club Newsletter January 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve. Whether you’re an experienced […]

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News SEO For Solicitors: A 2024 Guide

Search engines remain a primary driver of new business to solicitors and legal practices. Unlike much of the other advertising you may be doing, SEO (search engine optimisation) and paid search advertising will almost always bring motivated clients. For solicitors and law firms, these are people that are either close to searching for your business […]

Digital SEO design explaining the key aspects used to improve performance
News SEO For Recruiters: A 2024 Guide

Search engine optimisation can be a primary driver of attaining new candidates and clients to your recruitment agency or business. The great thing about SEO is you begin to appear in relevant searches made by your target audience. All you have to do is identify what your target audience is searching for and meet their […]

News Search Ads vs Display Ads: Know the differences and when to use them

In the complex world of digital marketing, it can be a challenge to determine which ad format is right for your online campaigns. Google Ads have the potential to increase a business’s brand awareness by 80%, so it’s a crucial decision to make – because using the wrong ad format could waste a large amount […]

News Ask An Expert: Local SEO

Looking for ways to grow your local business online? Check out this month’s #AskAnExpert with Known Locally Team Leader, Ella McGuire. She answers Local SEO questions sent in by like-minded local business owners, via our Instagram page.

PPC advertising cost UK
News How much does PPC advertising really cost in the UK?

Do you want more leads for your business? Then it’s likely that you’ve already considered creating a PPC (pay-per-click) campaign. But it can be difficult to know how much it will cost you and in a world where budgets are being squeezed, we can help you make an informed decision for you and your business. […]

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Prime Day 2024: How to Prepare as a Seller

Prime Day 2024, Amazon’s annual shopping extravaganza, promises unparalleled sales opportunities for sellers. To maximise your success, start preparing early. 

Here are key strategies:

Optimise Listings: Ensure your product titles, descriptions, and images are clear and enticing.

Stock Up: Anticipate high demand and maintain ample inventory to avoid stockouts.

Promotions: Plan special discounts and lightning deals to attract more buyers.

Advertise: Invest in Amazon PPC campaigns to boost visibility.

Customer Service: Be ready to handle increased inquiries promptly to maintain high seller ratings.

By implementing these steps, you’ll be well-prepared to capitalise on the Prime Day surge and boost your sales significantly.

Email Campaigns

 

Email campaigns are sent out to the entirety of your opted-in email audience, or specific segments that you have created (past purchasers, bought in past 30 days etc).

Email campaigns offer your business a multitude of benefits. Firstly, they facilitate targeted communication, allowing you to reach your audience directly with personalised content, fostering engagement and loyalty.

Through visually appealing emails, you can showcase your products or services, driving traffic and boosting sales. Whether this is new additions, fresh sale items or all time favourites.

Campaigns allow you valuable insights into customer behaviour metrics such as open rates and conversions, so you can always refine strategies for optimal performance ongoing.

As with a lot of email marketing, campaigns are cost-effective, offering a high return on investment compared to traditional marketing channels. 

To learn more about emails campaigns read here, or talk to your account manager

Fathers Day

                                                                                 

Father’s Day might not be the biggest holiday of the year but it’s always a time consumers are looking to make a purchase. In this post, Fordeer run down some of their top ideas to get ready for the big day to make sure you can capitalise on it!

From boosting sales by promoting tailored products to aligning with seasonal trends and fostering emotional connections with brand-centric campaigns, there are numerous ways you can stand out. 

Engaging activities such as social media contests not only enhance brand visibility but also encourage active participation from customers. Showcasing a diverse range of products appeals to varied preferences, broadening the customer base and increasing conversions. Targeted promotions drive foot traffic to physical stores and boost online sales, maximizing revenue opportunities. 

Have a more detailed look into the potential of Father’s Day here.

Pride Month

As Pride Month approaches, if you’re looking to promote to this audience 2024 is showing it’s crucial for your brand to develop authentic marketing strategies that genuinely resonate with the LGBTQIA+ community. Simply adding a rainbow flag to your logo isn’t enough; authenticity and solidarity are key. 

Insincere acts can alienate your audience, as the LGBTQIA+ community is highly attuned to genuine support due to ongoing exposure to hate crimes and speech.

Successful Pride Month campaigns center on making meaningful connections and showing true support. This involves creating campaigns that make the LGBTQIA+ community feel valued and supported. You’re in the right place to learn how to craft such campaigns effectively.

Explore in more detail here.

Summer

As summer approaches, business’s have a golden opportunity to boost sales and engage customers. With increased consumer activity during this season, it’s crucial to revamp seasonal marketing strategies. 

There’s a wealth of things you can do to get ready for summer and Gelato run through some of their top picks below. Suggestions include mail marketing and loyalty programs tailored for summer which can optimise customer retention and acquisition. Local retail businesses can capitalise on summer foot traffic with in-store sales, while everyone can look to change their messaging slightly to add a summer theme to your product and keep it relevant in the warmer months

Have a deeper dive here.

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