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News Ecommerce Club Newsletter April 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

Amazon Prime Day 2024
News Amazon Prime Day 2024: Our 5 top tips to maximise sales

Amazon Prime Day officially launched back in 2015 as a way to celebrate Prime members on Amazon’s 20th birthday. Since then, it has grown into an annual event that offers exclusive deals and discounts to consumers, with Prime Day 2023 generating over $12 billion in sales – the biggest year to date! If you’re a […]

News Ecommerce Club Newsletter March 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

News Gambling Sponsorship in Football 2024

An analysis of multiple factors reveals how gambling sponsorships in football are worth millions in advertising value. Football sponsorship is a major business at every level of the game. We’re proud to contribute to our community through our partnership with our local team Altrincham FC, alongside some other excellent local businesses.  A diverse range of […]

News Ecommerce Club Newsletter February 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve (and your competitors). Whether […]

News 6 signs you need a PPC Account Management Agency

Businesses have used different forms of PPC advertising for many years and found that, when implemented correctly, is a great way to drive qualified traffic to your website and help boost sales.  PPC advertising allows you to get your adverts in front of the right people at the right time and can be used on […]

News Ecommerce Club Newsletter January 2024

Welcome to the ecommerce club! As the world of online shopping continues to grow and evolve, it’s more important than ever to stay informed about the latest developments and trends. Our monthly newsletters are packed with insightful articles, expert opinions, and practical tips to help you stay ahead of the curve. Whether you’re an experienced […]

Male business man discussing with female colleague about a document
News SEO For Solicitors: A 2024 Guide

Search engines remain a primary driver of new business to solicitors and legal practices. Unlike much of the other advertising you may be doing, SEO (search engine optimisation) and paid search advertising will almost always bring motivated clients. For solicitors and law firms, these are people that are either close to searching for your business […]

Digital SEO design explaining the key aspects used to improve performance
News SEO For Recruiters: A 2024 Guide

Search engine optimisation can be a primary driver of attaining new candidates and clients to your recruitment agency or business. The great thing about SEO is you begin to appear in relevant searches made by your target audience. All you have to do is identify what your target audience is searching for and meet their […]

News Search Ads vs Display Ads: Know the differences and when to use them

In the complex world of digital marketing, it can be a challenge to determine which ad format is right for your online campaigns. Google Ads have the potential to increase a business’s brand awareness by 80%, so it’s a crucial decision to make – because using the wrong ad format could waste a large amount […]

News Ask An Expert: Local SEO

Looking for ways to grow your local business online? Check out this month’s #AskAnExpert with Known Locally Team Leader, Ella McGuire. She answers Local SEO questions sent in by like-minded local business owners, via our Instagram page.

PPC advertising cost UK
News How much does PPC advertising really cost in the UK?

Do you want more leads for your business? Then it’s likely that you’ve already considered creating a PPC (pay-per-click) campaign. But it can be difficult to know how much it will cost you and in a world where budgets are being squeezed, we can help you make an informed decision for you and your business. […]

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Unlock May’s Marketing Potential with Bank Holiday Boosts

As we head into May, many will be anticipating the two bank holidays we have coming up. These extended weekends offer the opportunity to grab your consumer’s attention on their extra days off with spring sales or announcing new season collections. 

Communicate with your customers across all marketing channels and highlight relevant products for your target audience. Promoting cleaning supplies for the annual tradition of spring cleaning or garden and outdoor furniture to help kick off the summer festivities for example.

Email Automations – Emails That Work While You Sleep.

Email automations allow you to send relevant emails to the right people at the right time. Thanks to pre-configured workflows they send a sequence of emails over a specified period, triggered from when a customer does an action on your site. This could be signing up for a form, abandoning their cart, or almost any other action taken on your site. Simply set them up, put them live and sit back while they send away in the background.

Why else should you set up automations?

Save time

  • Set it up once and let it run, there’s no need to do the same tasks for every individual subscriber. 

Increase customer retention

  • Keep in touch with customers over a period of time with ease with multiple email automation. You can also reach out again to subscribers who haven’t opened your emails or bought from you in a while with specific automation types.

Build relationships with customers

  • Your automations can send emails to as many subscribers as you want, at any time you prefer. Allowing you to keep customers engaged and personalise content to them!

Mental Health Awareness Month

Running your own business and simply being your own boss can be richly rewarding and we are privileged to be able to support numerous businesses to achieve their goals. We understand that this freedom can come with its own challenges and pressures and poor mental health can impact all business owners and their employees. 

Here are some useful resources to help support you and your business this mental health awareness month.

Mental Health at work toolkit

Federation of small business

Mental Health at work campaign guide

Gov.uk (what help is available)

Princes Trust how can we help 

US only

Every mind at work

Nami find support

Mental Health America

Top Memorial Day Marketing Tips

Prepare Early

Google Trends indicate that searches for “Memorial Day” and “Memorial Day sale” begin to increase in the early to mid-May period so you should be planning 1 month ahead and increase efforts towards the final weekend of the month. 

Offer Special Coupons & Free Gifts 

80% of consumers are more likely to make a purchase if they find a discount

Engage Your Customers On Social Media. 

Commemorate the day whilst informing your customers of your sales and promotions. 

Use Memorial Day Marketing Slogans

A time to honor America’s heroes, Keep calm and Happy Memorial Day, Remembering the service and sacrifice

Cinco de mayo 

5 Ways to Boost Marketing for Cinco de Mayo

1) Spanish code words for discounts and promos

2) Use the number 5 as much as possible

3) Start celebrating early

4) Offer new options

5) Hats, hats and more hats

Mother’s Day is the second largest spending holiday for U.S. consumers, with a reported 2023 spending of $35.7 billion. It is probably not a surprise that flowers and cards are at the top of the list for shoppers but with an average spend of $274 last year and expected to increase see below the top gifting categories for MOM’s. 

  • Greeting cards 74%
  • Flowers 74%
  • Special outing 60%
  • Gift cards 54%
  • Clothing & accessories 48%
  • Jewellery 44%
  • Personal service 34%
  • Housewares or garden tools 31%
  • Books or CDs 28%
  • Electronics 25%
  • Other 29%

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Sign up and get instant access to exclusive strategy documents we usually reserve only for clients!

It’s everything you need to know about the every-changing world of digital marketing.

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